How It Started

Looking good is just the start. Helping you achieve soft, touchable hair and skin is our ultimate priority—one of the many reasons we include argan oil in every single one of our products.

We believe we have a responsibility to positively impact the world around us. Accordingly, We’re a PETA-certified cruelty-free brand, a longtime charitable partner of some world-changing organizations, and working toward becoming greener every day.

Moroccanoil started in the salon and grew as beauty professionals around the country—and later, world—spread the word about our products. Our relationships with the salons in the Moroccanoil family are invaluable, and to this day, there’s no greater compliment than a stylist endorsement.